DM Card - Master Card
Commercial
This project was anything but conventional!
They proposed a competition: The DM already had the briefing and the producer that had the best idea and script would produce the commercial.
We won the opportunity to produce with a rhythmic and fun script, in a lighter and cooler tone. We wanted to make a card commercial that escaped the obvious.
We divided the project into 3 stages: script development, pre-production and production . We produced in just 2 days in different locations that delivered everything that was needed.
We adapted part of our headquarters for the recordings and with the help of Stella Pardini , who was in the direction of objects, we created a tourist shop at home to have more security and easier access.
Everything was recorded with cinema equipment and a large and experienced crew. Despite being a commercial, the material was also released on the company's social networks such as Instagram and TikTok.
Company: DM
Team that made it happen:
Directed by: Henrique Avari and Guilherme Lopes
Director of photography: Léo Grego
First assistant: Alex Correa
Gaffer 1: Vava
Gaffer 2: Edward
Producer: Juliana Galvão
Object direction: Pardini Produções
Screenplay: Eduardo Spinelli
Makeup: Monica Melo
Editing: Guilherme Lopes
